September 16, 2013

The No. 1 Reason Business Ideas Fail and How You Can Avoid It

I have a friend who has a steady stream of ideas — both great and hair-brained. A lot of times he comes up with viable new product ideas, but only occasionally stays the course required to bring the good ones to market. As a professional innovation consultant and brand developer, for me, this is like nails on a chalkboard.

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